The Los Angeles Galaxy have entered into a new multi-year partnership with Southern California-based smart home comfort technology company Della, the club announced. The agreement, brokered by AEG Global Partnerships, designates Della as an Official Partner of the six-time MLS Cup champions. The collaboration brings together two organizations with strong Southern California roots and will introduce Della’s home comfort solutions to LA Galaxy fans through a series of integrated activations and community initiatives. As part of the agreement, Della will activate across LA Galaxy matchdays with in-stadium engagement stations, branded storytelling on the club’s digital and social platforms, and interactive fan experiences highlighting its smart HVAC systems, mini split heat pumps and energy-efficient home appliances. The partnership marks Della’s first official collaboration with a Major League Soccer club. “We are thrilled to join forces with the LA Galaxy, a club that embodies the same spirit of performance, community, and Southern California pride that drives Della,” said Raymond P., CEO of Align Inc., Della’s parent company. “Together, we aim to engage fans, inspire the community, and bring innovative comfort solutions to homes across Los Angeles.” Founded in 2012 and headquartered in the City of Industry, California, Della specializes in energy-efficient heating and cooling technology designed for residential and commercial customers. The company distributes products nationwide through major retailers, direct-to-consumer channels and strategic partnerships, with Los Angeles serving as its home base. In addition to matchday integrations, the partnership will include co-branded merchandise and fan-focused experiences throughout the season. Della will also receive branding and activation opportunities at the LA Galaxy Soccer Center in Torrance, a 73,000-square-foot futsal and recreational sports facility that serves youth and adult programming year-round. “This partnership with Della reflects our continued focus on aligning with brands that strive to understand both our market and our fans,” said Tom Braun, President and Chief Operating Officer of the LA Galaxy. “Della’s Southern California roots, commitment to innovation and emphasis on community make them a strong fit for our club.” Rashid Dadashi, Senior Director at AEG Global Partnerships, added that the collaboration demonstrates the value of local brand alignment. “Della saw an opportunity to connect authentically with a passionate fan base in its home market, and the LA Galaxy provide a powerful platform to bring that vision to life.”
Club
Los Angeles Galaxy Signs Multi-Year Partnership with Della
Los Angeles Galaxy partners with Della, a Southern California-based smart home comfort technology company, in a multi-year agreement.
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